Lead Generation Strategy

Video title

Search Engine Marketing (SEM) is a valuable lead generation strategy no business can afford to avoid, it is a fast way to immediately generate leads from a website. But it can be costly and risky if not carefully managed, the main focus should always be on conversions.

Search Engine Marketing (SEM)

"The concept is pretty simple. People search Google for a specific product or service, they spot your ad and click on it if that’s what they’re looking for. After people click on your ad, they’ll head over to your website. The only catch is that it’s a paid service known as cost-per-click. The higher the bid, the higher your ad will appear will in search results. However, you can set a budget."
- Forbes / Tech July 9, 2014
How PPC advertising can be a dangerous strategy

PPC advertising can be expensive and requires constant monitoring and management. It is easy to get caught up in a bidding war over a keyword, resulting in a poor return on investment. Today, there are many keywords that are very inflated due to ego and constant fighting over position. PPC can also create junk traffic that can run down a budget quickly with out any return. Finely, bigger budget does not always translate to more customer or sales, only more money wasted.

Why PPC advertising is still a Smart Strategy

Pay per click advertising is the fastest way to generate website traffic, it is an ideal strategy for startup and niche markets. The key to a successful strategy depends on following factors:

  • Optimized website for lead generation
  • Conservative Budget
  • Conversion Tracking
  • Creative Ads
  • Niche Keywords
  • Quality Score
  • Relentless Monitoring

Develop a Lead Generation solution for your business with FITS

Developing a lead generation strategy is our passion. We will help you develop your online marketing solution to create a constant stream of leads for your business. To learn how we can help you create a wining online lead Generation strategy, call us at 760-563-2672


Lead Generation PPC Strategy


  • Fixed Cost for Conversion Strategy

  • Campaign Setup & Management

  • Single County, Multiple Cities

  • Additional Counties $250

  • Requires FITS Webmaster EXECUTIVE Package

  • Minimum Monthly Spend $2000

  • Requires 6 Month Commitment

  • Requires Credit Card

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